- Won ADAS Research & Design competition by Initia (UNO Minda) for identifying and solving problems faced by Indian drivers
Preksha Chhajer
I’m a UX Designer passionate about creating user-focused experiences that drive business success. I thrive on solving complex problems through research and collaboration, delivering solutions that align with both user needs and company goals.
Outside of work, I enjoy visual design, crafting, and exploring new cafes and culinary experiences. And if we chat, don’t be surprised if I drop a pop culture reference or two—I love sharing anecdotes from my favorite books, movies, and shows.
Awards
#moments in Prek's life
Work Experience
Full-Time
- Worked on projects for clients like Legrand India, Tata Communications, Aditya Birla Capital, GIB (Bahrain), New Balance (USA), and M1 Telecom (Singapore).
- Partnered with the Director of Customer Experience and Founder’s Office to align client requirements with business objectives, leading design and execution for Proof of Concept solutions.
- Developed internal project dashboards, conducted user research/testing, and facilitated design thinking workshops.
- Researched and created a gamified quiz app for an aviation academy, targeting a 15% increase in user retention and a 35% rise in daily users.
- Established a central design system, ensuring workflow consistency across in-house software.
- Worked with stakeholders to align design with business goals; designed in-house products using Figma and Adobe Suite.
Freelance
- Led the first product redesign since 2015, collaborating with the CEO and key stakeholders.
- Streamlined 10+ user flows and improved 8+ modules, optimizing daily operations at chiropractic centers.
- Conducted user testing to enhance workflows, aiming for a 20% efficiency increase.
- Led UX design for product v2.0: 200+ screens, 25+ features, 3 themes, and 3+ iterations, final product launched in May 2023.
- Conducted user research (25 interviews), aligned design with business goals, and optimized an AI-based presentation platform (ranked #1 on Product Hunt).
- Revamped the company website, increasing engagement by 45%.
- Streamlined course enrollment and payment processes, added micro-interactions, and enhanced course content.
- Collaborated with the Founder on design decisions and Incubator applications, leading to DMZ Cairo incubation.
Internship
- Designed 2 digital products for NCC rowing simulators, focusing on gamified UX.
- Established 2 design systems and gathered 25 user insights through UX research.
- Estimated market size of the design student community for a B2B design management solution.
- Collated 150 user surveys, conducted 20 student interviews to build creative strategies from research.
- Analyzed behavioral insights from user research to propose 5 solutions per key pain point.
Education
Pune, Maharashtra, India | 2019
Kolkata, West Bengal, India | 2018
Kolkata, West Bengal, India | 2016
About Me
spent on this site
UX Design & Research
Hello, I’m Preksha, a curiosity-driven UX Designer with an appreciation for all things design- quite literally. Welcome to my website!
I graduated with a B.Des in User Experience Design from MIT Institute of Design, MIT ADT University, Pune
P.S- This website is proudly designed and developed by me!
Services
I am available to undertake full-time role and contractual projects as a Product Designer and UX Design Specialist
I take commissioned projects for custom vector illustrations, vector portraits, etc.
Social Work
Recently became a core member and plan to handle Communication and PR for the non-profit organization creating an inclusive society for individuals with Downs syndrome.
I was a core member and part of the Editorial Board of Girl Up Iris- a subsidary of the global Girl Up community aimed at empowering women.
In the span of 1 year I handled over 12 projects, some of them being social media campaigns.
I was one of the volunteers who dressed up as Santa Claus for 'Santa Kaka'- an event organized by High Spirits, Pune on Christmas Eve.
We distributed gifts to the underpriviledged children in various parts of the city.
Volunteered with the college club 'Seekh' to teach children between ages 9-15 on Sundays through interactive activities.